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Finding the best web hosting service to suit your needs

web hosting

For all of the attention that many webmasters spend on web design and search engine optimisation, there is too little attention spent on web hosting.

Web hosting can make all the difference between a good user experience for your customers and a completely stagnant business that cannot help itself no matter how good its product or branding is. If your business is a restaurant, your web host is your waiter that serves the customer is or her food. If your waiter is rude, late or otherwise incompetent, you cannot expect to receive continued business of that customer, no matter how good your food may be.

If your search engine optimisation and web design tactics work, but your web host crashes because of the new inbound traffic, those customers will quickly find a competitor to patronise and all of your efforts will be lost. This is why picking the best web hosting program is absolutely essential to any business hoping to succeed in the next decade.

Believe it or not, the best web hosting for your business may actually be budget web hosting. Depending on where you are in your marketing efforts (and depending on the size of your budget), you should pick the Web host that balances your technical needs with cost-effectiveness. There are many ways to find the web host that is best for you and also within your budget. With a little research of different cheap web hosting companies, you may find that these types of services are better suited to your needs. Many offer packages that will make your life easier by giving you different features such as free domain registration, a control panel, unlimited email boxes and a varied amount of hosting space, to give you good value for money.

You should first take full advantage of the information that you have on the Internet in order to get your long list of web host companies written down. Look around for independent review sites that you trust and note the performance of web companies for businesses like yours. You want to pay special attention to the web hosts of your competitors. Check the speed and the user interfaces on their website. If they are functioning well on a technical level, you may want to get the same web host has been. If not, you will have an instant leg up by getting a better web host.

Web host businesses are also vetted by outside agencies like the Better Business Bureau. You can check the BBB for unfettered access to unbiased reviews and reports of problems. The BBB also keeps up with customer service reports of different web host companies as well. You will know exactly who responds to the needs of their clients and who does not.

There are also many watchdog companies that work internally within the online marketing industry try to police web host services. You will often see web hosts proudly display their accreditation from these watchdog agencies on their web pages. Follow through and see which of these agencies you actually trust before you make a decision of a web host company based on some agency that you did not even know about.

How to get the most out of your web hosting services

web hosting

In order to get the most from a web host company, you must first take stock of your need for resources and the budget that you have to spend on a proper hosting service. A basic knowledge of the different types of web hosts will help you determine what kind of service you need.

A shared hosting service is the cheapest kind of web host company. Some of them are even free. However, with a shared hosting company, you give up the fast customer service and the dedicated resource base that many companies need when they scale up. A shared hosting service also offers the least amount of flexibility when it comes to web design and third-party application support. Many businesses will use shared web host to test search engine optimisation techniques before moving on to a more comprehensive web host company.

A virtual private server is a scalable, cost-effective hosting solution that many small businesses and startups are using to good benefit. Although a virtual private server is still literally a shared server, it contains many aspects of a dedicated server. The virtual private server is used by many up-and-coming medium sized businesses that are experiencing good growth prospects.

A dedicated server is used by most corporations and large businesses that have a need to protect proprietary information or handle large amounts of web traffic. Dedicated servers also usually mean dedicated customer support. If you have a large business with a loyal traffic base, the dedicated server may be the solution for you.

You can take the dedicated server one step further through co-location. With the shared server, virtual private server and dedicated server hosting solutions, the server is owned by the hosting company. With colocation, the server is owned by the customer and is simply house by the hosting company. This guarantees an added level of security and gives the company even quicker customer service and turnaround time.